The Big billion festival: When & What
The two largest online shopping festivals in India — Flipkart Big Billion Days (BBD) and Amazon Great Indian Festival (GIF) — will begin on 23 September 2025.
Amazon provides Prime members with an early access of 24 hours before the sale to everyone.Amazon has also promised early access to some users.
Both sales offer a broad cross-section of product categories — smartphones, laptops, TV & home appliances, gadgets, fashion, smart home devices, etc. Pre-festival or advance offers are already available (particularly on Amazon) so shoppers can start shopping some discounted products well before 23 Sept.
Big Offers & Discounts
Following are some of the largest types of offers being made:
Massive % off: Up to 40–50% or more discounts in most categories. Amazon pre-early offers discounts of up to ~45% on laptops, ~50% on smart home devices.
“Lowest-ever” pricing on some best-selling models (phones, TVs, etc.).
Product launches & new models enjoying launch offers: Examples are OnePlus 13 series, iQOO 13, Vivo V60 etc.
Exchange offers: Trade-in or exchange discounts are being offered to lower final prices.
No-cost EMI / Finance options: For all product categories such as home appliances, furniture, etc., no-cost EMI of up to 24 months with specific bank cards, also Amazon Pay Later, etc.
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Bank Offers & Payment Deals
These can save big — in some cases, 5-10% or even more:
Amazon has collaborated with SBI (State Bank of India) — SBI credit/debit cards (or SBI card payments) will receive 10% instant discount in many cases.
Amazon also providing free EMI choices, exchange offers.
On Flipkart’s side: bank partners being Axis Bank and ICICI Bank (and SBI in certain offers) providing instant discount ~10% through their credit/debit cards.
There are cashbacks or rewards schemes superimposed over bank card offers occasionally. For instance, Amazon’s Rewards Gold Program providing guaranteed cashback on the basis of previous transactions.
Pro Tips: How to Maximise Savings
To achieve the most from these festivals, bear in mind:
Create a wishlist or shortlist: Be clear on what you want (phones / TV / appliances etc.), cross-check between both sites. Offers tend to get exhausted in no time.
Look at early deals: Amazon’s early deals are already live. If what you desire is already discounted well, you may not need to wait.
Check bank eligibility: Bank cards are not created equal. Some deals may be for core credit cards only; some debit cards may or may not be eligible. Carefully read the fine print.
Use exchange + bank offers together wherever possible — this accumulates discounts.
Use no-cost EMIs if purchasing high-value items; if you can pay cash down select out, then check if EMI is offered with waived interest — that’s better.
Prime/FK Plus membership or early access is a boon — you’re first in line for the best prices.
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Limitations / What to Watch Out For
Discount rates may be extremely deep in some categories but shallow in others. “Up to 80% off” is nice copy, but few products reach that level.
Some bank promotions exclude some SKUs or brands. Always check per-product eligibility.
Stock constraints — for fashionable items, stock will get exhausted quickly, even within the sale period.
Promotions such as “instant discount” could be actually a pre-decision and not cashback or reward points, which will make a difference while calculating value.
The Verdict
This year’s Big Billion Days and Great Indian Festival appear to be larger and more competitive than before. With overlapping periods, huge discounts, robust bank partnerships, early-bird offers, and financing offers, shoppers who prepare well can save a lot.
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